Why work with a Sotheby’s Agent?
Brand is more important than ever
There has been a marked increase (+61%) in how buyers rank the importance of brand when choosing a real estate company. (+76% for sellers)
This increase is largely accounted for by younger buyers and sellers, who have intense buying power.
Buyers align Sotheby’s with Quality and Luxury
More than 50% of consumers polled say that they identify Sotheby’s International Realty as being high quality, luxurious, exclusive, classic, and global.
Other brokerages are associated with these qualities by 20% or less of consumers.
Align yourself with a luxury brand
Representation by a respected global luxury brand means you & your property are automatically elevated in the eyes of potential buyers and sellers.
Working with a Sotheby’s agent gives you a head start.
The Sotheby’s Auction House was founded in 1744 and is a world-renowned marketer of the world’s most valuable and prestigious possessions. In 1976 to provide independent brokerages with a powerful marketing and referral program for luxury listings, the Sotheby’s International Realty network was founded.
This Sotheby’s International Realty network is now made up of more than 25,000 sales associates in approximately 1,000 offices in 78 countries and territories worldwide. In the USA there are 695 offices in 45 states.
The Sotheby’s International Realty brand takes great pride in presenting to the world unique places and their stories, and in using our innovative marketing tools, global network and relationships with discerning buyers to perfectly match time-honored properties with those who will appreciate them and give them new life. Through this extraordinary network our agents have access to some of the most qualified buyers in the world.
About Gibson Sotheby’s International Realty
In 1962, Betty Gibson, a woman with a pioneering spirit and great vision, founded our company in Boston's South End. Betty took great pride in championing not only the South End but the growth of Boston as a whole. Today we are Boston’s largest independently owned and operated real estate firm made up of 25 offices and a team of approximately 450 dedicated sales professionals.